Organising Effective Events
The single biggest reason why time, energy and money is wasted organising events is because there is not a shared, clear purpose of why the event is being organised. Before taking any other steps or making any other decisions, decide this as a group. Function before form!
It is very important to think about who is involved in your event, before it happens, so that you can tailor your energy and also so that you can ensure you have the human resources to make it happen.
PlaceThe time and place of an event can have a huge influence on its success. When planning where your event will take place, it is important to think about:
PublicityKnowing your purpose will help you decide your publicity platforms and how to best target your efforts. It is likely for every event that a few people will come from a few different mediums. Different types of publicity include:
PowerMany event organisers don’t think about power, privilege and participation, and so time and time again the same faces turn up and people listen passively to speakers at the front. For those organising events to transform the food system or work for other social change, we need to consider:
PriceUnfortunately, money can be a hugely limiting factor in organising events. When organising an effective event, its really integral to consider: